Born in Murmansk in 1947, Serge Segay was Russian artist, poet, avant-gardist. He was striving to preserve traditions of Russian Futurism as well as develop and build on them. He was writing zaum and abstract poetry since 1962, first visual poetry (or verbal pictures) since 1969 and sound poetry since 1970.

He organized 1st International Exhibition of Mail Art in USSR, performed in Saint-Petersburg, Berlin, Budapest. He was very active in Mail-Art movement, participating in exhibitions and magazines all around the world. He was editor and an author in samizdat magazines Nomer (1965–1975), Transponans (1979–1987).

Most importantly, he was doing all that in USSR - an oppressive, fascist regime bent on destroying all unconventional thought. Local Yeysk KGB tried to put him into mental facility because of unconventional nature of his non-figurative art. He emigrated to Germany in 1998, managed to pick up German language but unfortunately, uninvited as always, health problems came. He was looking after his wife Ry Nikonova, which was fighting cancer, for 10 long years, before passing away shortly after her death, in September of 2014. Turns out, he had cancer himself, just had nor time nor energy to diagnose and treat it properly.

He was born Sergey Vsevolodovich Sigov, but worked under few pseudonyms, which should be all pronounced (almost) the same: Serge Segay, Sergej Sigej, Сергей Сигей.

His legacy lives on in his paintings, hand-made books and visual and sound poetry.